Here it is New Years, time for Resolutions. For those of you who have made a New Years Resolution to write, and for me it is my Resolution Number 7 “to write better” Since the advent of Email and all the rest I can't tell you how many times I wished I had listened to David Ogilvy 's advise. David Ogilvy was one of the most influential advertising executives during the hey day of modern advertising. His ad agency Ogilvy and Mather Worldwide was one of the largest in the world. In 1982 Ogilvy sent an internal memo to all his ad agency employees, titled “How To Write”. The memo is published in the 1986 book “The Unpublished David Ogilvy” which is out of print and hard to find. The University Of Oregon Knight Library does have a copy.
Here is the 1982 memo which is relevant in today’s world of emails, tweets, Facebook updates, Comments, and Blog posts.
The better you write, the higher you go …….. People who think well, write well.
Woolly minded people write woolly memos, woolly letters and woolly speeches.
Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
I hope for my Resolution #7 "to write better" I can take Ogilvy's advice to heart, today and every day. For a little more detailed advice look at 20 Secrets of Good Writing that expands on Ogilvy. Although I try to adhere to Tip #5; Never write more than two pages on any subject, luckily, Blog pages can be very flexible. I love #10. If you want action don't write...talk in person.
Credits: Brain Pickers and the ever wonderful Wikipedia
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Labels: Op-Ed, writing
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