I will be editing the AAYC Blog in 2014 to help the Arts Alliance of Yamhill County to continue to educate, to encourage creativity, and to entertain members and the community about the Arts in our beautiful Yamhill County.
For most of its existence the Arts Alliance of Yamhill County has produced a newsletter, with the catchy title "AAYC News". Five or six years ago the newsletter changed its name to "AAYC Quarterly", because for many years the newsletter was published quarterly; Spring, Summer, Fall, and Winter. For a number of reasons, some of which, like many print based media, have to do with the cost of production and distribution, the AAYC Quarterly could not continue. You can read the AAYC Quarterly Newsletters from 2008 to 2013. With sadness Winter 2013 was the last issue.
In early December, Gail Watson, AAYC Board member and last newsletter designer/editor/printer, came over to my house to talk about the passing of the newsletter and other things. She told me the last issue of the newsletter was the LAST issue. I had been Editor of the AAYC News in 2006 and 2007. I enjoyed being editor, writing articles, soliciting writers to do articles, and soliciting sponsors, well maybe soliciting sponsors, not so much. With almost 50 years of doing print newsletters of one kind or another, I had been there, done that. No going back. With no one to pick it up, the newsletter is history. I was sorry to see the newsletter end, but I understand the financial burden and the changing nature of communication in our digital world. A virtual organization like AAYC still needs to continue to communicate with its members, with Yamhill County, and with the world. Maybe a blog was a partial answer?
In many ways, being blog editor is more personal and more intense than being an editor of a quarterly print newsletter. I have set a goal of one article per week. Very ambitious. It means a lot of articles (posts) are needed, many more than were needed with the AAYC Quarterly.. I get to write a lot and I get to beg a lot, my friends and acquaintances, and strangers on the street to write an articles. The blog lives or dies on the depth and relevance of its posts. Real work goes into writing them.
I think the mission of the blog has to be different than the mission of a four times a year newsletter. For years the newsletter tried to do a little of everything for everyone. It tried to do a Calendar of Arts/Cultural Events in Yamhill County. Coming out quarterly, it was a colossal struggle to be accurate and it was doomed to be mostly out of date by the press time. It made announcements of AAYC programs. Sometimes the announcement was days before the program, or a few days after the program was over. The newsletter also gave space for sponsors for a fee. The mission of the newsletter was to present AAYC in a package that showed many of its initiatives, programs, give local artists and writers a venue to show their work, and also tried to inform about current events.
In my opinion the mission of this blog should be to provide articles (posts) that will entertain and educate readers about the Arts, Culture, and those who do creative work in our area. Because of the blogs frequency of posting Arts and/or cultural events may be discussed well in advance. A couple of the places where the newsletter and blog may converge are in writing profiles of local artists and in giving local artists and writers a venue to show their work.
Already I see the digital difference. The newsletter used to mail out information on the Paper Gardens Writing Contest our list of members and past members. Now the annual Paper Gardens Writing Contest information and the contest Entry Form are available to everyone.
It is a new adventure for me and it is a new endeavor for AAYC. We are beginning the journy into the digital age.
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Labels: Arts Education, Op-Ed
Our programs seek to encourage creativity in all of the Arts.